Competitive intelligence on the Web
unravel the competition.....with our unique training course
Training course content
All our courses are bespoke & tailored to the group's requirements. The following are a list of topics that may be covered, but this list is by no means exhaustive. All training is designed to include practical hands-on exercises relating to your own company.
Your competitors
- Who are they?
- What do they offer?
- What to look for?
Resources
- Traditional versus Web-based
- Competitor's Web sites
- Directories
- News resources
- Finding financial information
- Trade journals
- Discussion lists
Search engines & sources
- Finding sources
- Successful searching
- Time saving tips
- The 'deep' Web
On-going monitoring
Ethics & best practice
Where and when
Courses are available as half day or full day, depending on the amount of coverage required. A full-day course generally has greater coverage of search methods and more practical exercises. Training can be held in-house or outside the workplace. We like to limit the total number trained to 12 or less, as this allows for more personal tuition.
Please contact us for more information or for a quotation.
