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 Competitive intelligence on the Web
unravel the competition.....with our unique training course
- Acquire information on companies that compete with yours!
- Monitor existing & new competitors for market advantage!
- Use competitive intelligence in your business decisions!
- Ignore competitive intelligence at your peril!
If you have no knowledge about your competitors, locally or nationally, then how can you ever hope to improve or keep your position in the market. The Internet is being used by nearly every successful company for marketing, no matter how big or small they are. Consequently it has become a valuable resource for ethical corporate 'spying'. Previously only very large companies had the resources to monitor their competitors, usually by way of expensive market research. But with the advent of the Internet even tiny one-man bands can have a share of this advantage.
No knowledge, means no advantage! So come on a course and find out how to track down your competitors, find out what they are selling and who to, how successful they are and whether you could open doors to collaboration with them. Find out also about your market, its weaknesses and strengths, where you fit in and use the information to spot niches which you could fill. We will teach you to find suitable resources on the Web and to search for the information you need quickly and easily.
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